Having employees with strong personal brands in your company is an opportunity, not a threat.
As dealership operations are being forced to change and adapt to today’s customer preferences, dealership employees are an asset that’s just beginning to be recognized.
Employees have firsthand experience with the retailers they work for because they live and breathe it every day, and they have in-depth knowledge that an average consumer does not.
Combined with an ability to present the organization through their own personal styles and stories, the content that employees can produce and the relationships they can build could exceed those delivered by "professional" influencers.
But all of this can be a very tricky endeavor so Kathi, Mike and Nathan share their insights on how to navigate this new, lucrative opportunity that’s pulling dealers further into the digital retailing environment by increasing their salespeople’s digital fluency.
A very warm welcome to our FIRST guest, Nathan Greenberg! You can reach him here:
Nathan Greenberg, CEO
www.Arkside.com
4200 Latham Street, Suite A
Riverside, CA 92501
Office: 951.579.4121
Promo Shop: arkside.shop
Nathan’s video (from 4 years ago!) that’s still relevant: Mammals don’t ask dinosaurs about survival
Our music topics this week:
Check out this very arty piece, Martini Ranch, “Reach”
Check out: The Specials with Amy Winehouse
More of The Specials:
And this very special Belgian television show performance from 1979
A deep dive into the origins of House of the Rising Sun (including The Animals’ version to listen to)
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip