The past few years have seen a lot of changes in the car business. From consumer preferences driving operations shifts to new business models to sell cars and data-driven advertising strategies to target car buyers.
The larger companies are contributing to the shift too, example: big names have pulled out of this year’s SEMA Show.
Digital data privacy laws and regulation are coming to the forefront and the two big players in digital advertising - Google and Facebook - are feeling it.
What does this mean for auto retailers? It’s going to get tougher to track people online.
In our music session:
Here’s a post about So Cal’s MV3 hosted by Richard Blade.
Here’s a MV3 spotify playlist.
Check out The Jam - Bingley Hall 1982 concert HERE.
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip