The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 36: Metaverse Schmetaverse
Two BIG topics this week:
1. What happens when the manufacturer requires a new dealer agreement for specific products and what you agreed to is coming back to bite you? In the past few years, due to many factors, the relationships between dealers and manufacturers have changed.
Kathi and Mike discuss a situation that’s happening in Australia, but dealers in the U.S. and Canada should be keeping an eye on how it unfolds.
Article we discussed about MBZ Australia is HERE
2. You may have heard of Facebook/Meta’s focus on virtual reality called Metaverse. They are betting the farm on it becoming “a thing” and we’ll have to see how that pans out for automotive retail. Kathi attended an “Autoverse” webinar made especially for automotive retail and we discuss the, um, highlights?
Kathi’s LinkedIn post with her initial reaction to the webinar is HERE including a link in the comments if you’d like to watch the webinar replay…and are ok with giving up 45 minutes of your life you’ll never get back.
In our music segment, we talk about an underrated band, The Call. Check them out HERE
Get Kathi’s new online course “Social Media for Car Sales Masterclass.” Learn more about it HERE. Use the promo code VIP20 to get 20% off.
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip