Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 36: Metaverse Schmetaverse
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Two BIG topics this week:
1. What happens when the manufacturer requires a new dealer agreement for specific products and what you agreed to is coming back to bite you? In the past few years, due to many factors, the relationships between dealers and manufacturers have changed.
Kathi and Mike discuss a situation that’s happening in Australia, but dealers in the U.S. and Canada should be keeping an eye on how it unfolds.
Article we discussed about MBZ Australia is HERE
2. You may have heard of Facebook/Meta’s focus on virtual reality called Metaverse. They are betting the farm on it becoming “a thing” and we’ll have to see how that pans out for automotive retail. Kathi attended an “Autoverse” webinar made especially for automotive retail and we discuss the, um, highlights?
Kathi’s LinkedIn post with her initial reaction to the webinar is HERE including a link in the comments if you’d like to watch the webinar replay…and are ok with giving up 45 minutes of your life you’ll never get back.
In our music segment, we talk about an underrated band, The Call. Check them out HERE
Get Kathi’s new online course “Social Media for Car Sales Masterclass.” Learn more about it HERE. Use the promo code VIP20 to get 20% off.
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip