The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
Podcasting since 2021 • 115 episodes
The First Pencil
Latest Episodes
Building a Customer-First Culture in Car Dealerships
👉Sign up for Kathi’s newsletter here👈What did we do before social media to build a customer-centric culture? How did we get potential buyers to know abo...
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Season 3
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Episode 25
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50:04
Facebook Ads Support Black Hole: Where Help Goes to Die
👉Sign up for Kathi’s newsletter here👈We promised you an update in the ongoing Facebook ads issues that Kathi (and others) are having and while it’s utte...
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Season 3
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Episode 24
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42:25
How Car Dealers Are Failing Customers
👉Sign up for Kathi’s newsletter here👈Not only are some dealers failing customers but they are failing themselves. The things we are witnessing now - the...
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Season 3
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Episode 23
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59:54