Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Is Social Media Still Worth It for Car Dealers?
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Social media isn’t dead—but it’s definitely not what it used to be. In this episode, we dig into the shifting landscape of social platforms and what it means for car dealers trying to stay visible and relevant. Is organic reach a thing of the past? Are paid ads worth the spend? Tune in as we break down what’s working, what’s not, and how to rethink your social media strategy before wasting another dollar—or minute—online.
Rock and Roll Hoochie Koo - Rick Derringer & The Edgar Winter Group | The Midnight Special
a-ha - Take On Me (Official Video) [4K]
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com