Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Latest Episodes
Is Social Media Still Worth It for Car Dealers?
👉Sign up for Kathi’s newsletter here👈Social media isn’t dead—but it’s definitely not what it used to be. In this episode, we dig into the shifting land...
Ego: The Hidden Expense Killing Dealership Culture
👉Sign up for Kathi’s newsletter here👈In this episode, we dig into one of the most overlooked threats to dealership performance: ego-driven leadership. F...
Desktop is Not Dead (and other marketing musings)
👉Sign up for Kathi’s newsletter here👈Dealership marketers, buckle up—things are shifting again. A new study reveals that desktop usage is making a surpr...