
The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
Podcasting since 2021 • 131 episodes
The First Pencil
Latest Episodes
Is Social Media Still Worth It for Car Dealers?
👉Sign up for Kathi’s newsletter here👈Social media isn’t dead—but it’s definitely not what it used to be. In this episode, we dig into the shifting land...
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Season 4
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Episode 8
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53:28

Ego: The Hidden Expense Killing Dealership Culture
👉Sign up for Kathi’s newsletter here👈In this episode, we dig into one of the most overlooked threats to dealership performance: ego-driven leadership. F...
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Season 4
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Episode 7
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51:13

Desktop is Not Dead (and other marketing musings)
👉Sign up for Kathi’s newsletter here👈Dealership marketers, buckle up—things are shifting again. A new study reveals that desktop usage is making a surpr...
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Season 4
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Episode 6
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43:35
