
The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
Podcasting since 2021 • 125 episodes
The First Pencil
Latest Episodes
The High Cost of Brand Betrayal
👉Sign up for Kathi’s newsletter here👈What happens when beloved brands make moves that contradict their core identity? In this episode, we dive into Sout...
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Season 4
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Episode 2
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48:49

Does Great Customer Experience = More Car Deals?
👉Sign up for Kathi’s newsletter here👈We are back from hiatus and Mike’s got a new job!Kathi shares a story to introduce today’s topic around cust...
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Season 4
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Episode 1
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52:58

New Study Reveals Car Dealers’ SEO Blind Spot: Google Business Profiles
👉Sign up for Kathi’s newsletter here👈This week, we circle back to a subject that is near and dear to us: Google My Business, aka Google Business Profile...
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Season 3
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Episode 33
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54:22
