The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
Podcasting since 2021 • 122 episodes
The First Pencil
Latest Episodes
Is Social Media Still a Smart Investment of Your Time?
👉Sign up for Kathi’s newsletter here👈Instagram's recent decision to remove the ability to search by #hashtags marks the end of an era for social media u...
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Season 3
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Episode 32
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49:29
Car Buyers Stick with the Brands They Love
👉Sign up for Kathi’s newsletter here👈How does a manufacturer create and sustain a vehicle brand that customers love? Kathi and Mike discuss ...
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Season 3
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Episode 31
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49:25
Hey, Have You Heard About Video?
👉Sign up for Kathi’s newsletter here👈Kathi and Mike are happy that more dealers are talking about the power of video, even if it’s nearly 15 years after...
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Season 3
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Episode 30
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47:38