The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Likes Are Not Leads for Car Dealerships
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Many dealerships pour time and money into chasing likes, comments, and shares — but what happens when all that engagement doesn't move a single unit? In this episode, we unpack the myth that social media popularity equals sales success. Learn why focusing on vanity metrics wastes resources and how to shift your strategy toward real-world results that actually drive dealership profitability.
Then, we talk about how in times of uncertainty, hesitation is more dangerous than a wrong decision. We dive into why true leadership demands decisiveness, how delays can cost the dealership its momentum, and why clear direction — even in imperfect conditions — builds stronger teams and better results.
Music+ segment:
- HBO: White Lotus, The Righteous Gemstones
- Lemmy and Motorhead
- (you are going to want to see this one) Cher and Gregg Allman “Love Me”
- SOSA Undercover
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com