Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 37: Which is Better: Being Famous or Building a Community?
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There seems to be a lot of “auto influencers” on social media right now. While getting attention is good, you always want to gain the right attention.
Kathi and Mike discuss the state of online automotive celebrities and what a regular car person can do to make a name for themselves, often with a small network, that blows “celebrity” out of the water.
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip
Don’t forget to checkout Kathi’s new online course “Social Media for Car Sales Masterclass.” Learn more about it HERE. Use the promo code VIP20 to get 20% off.