Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 39: Facebook Video Results from a Real Time Test
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
A few weeks ago in their earnings call, Facebook/Meta announced that they were changing the newsfeed to show about 30% more “discoverable” content. That means ads and content from people/pages you don’t already follow.
They also mentioned that video content will be given higher preference in the newsfeed. That got Kathi thinking about how to test it...and we have some results.
In this week’s episode, we share the results so far and discuss tips about video content, especially for car salespeople.
Music segment:
We talk about bands that broke up too soon.
Here’s the funniest SNL skit on Synchronized Swimming (and Thompson Twins are the musical guest!) https://archive.org/details/saturday-night-live-s-10-e-01-the-thompson-twins
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip