Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 40: Humor is Not For Amateurs
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There was a certain dealership-produced viral video this week that showed the exact reason why, if you don’t know how to be funny, don’t try to be.
Kathi wrote about this debacle on her blog and there’s a link to the video in her post. Check it out HERE.
Earlier in the episode, Kathi and Mike discuss online reviews and why it's important to not just ask for them, but give them too!
Then, we get an update on an experiment that began a few weeks ago. Kathi’s began adding more video to the content mix on the Hanaeleh Facebook page. It continues to surprise.
In the music segment:
Seems like everything old is new again.
Dead Kennedys: California Uber Alles
Heaven 17: Fascist Groove Thang
Dead Kennedys: Nazi Punks Fuck Off
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip