The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 42: The Car Business Doesn’t Need Car Bros™
We’ve seen a disturbing trend happening and as car people, we feel we must try to stop the insanity. Remember: just because you can do something, doesn’t mean you should.
Think before you TikTok. It’s not just because your audience isn’t likely there but also because there are disturbing facts about how they capture your data. Click HERE to read Casey Newton’s reporting that we discuss.
Kathi shares another update on her ongoing Facebook/Meta video content test on the Hanaeleh page. It’s crazy and you’ll want to know more.
In our music segment:
INXS on SNL 1991:
Suicide Blonde (with harmonica!)
Click HERE for the Mystify Michael Hutchence documentary:
Click HERE for The Terry Kath Experience documentary:
Follow Eric Alper on Twitter HERE
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip