Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 44: What Exactly is Automotive Social Selling?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This week, Kathi and Mike discuss what automotive social selling really is (hint: it’s not what some “auto influencers” are claiming). Using social media to establish yourself as an expert is key and you do this by building rapport with your followers. We’ll share some tactics we use to help you carve out your own network and sell more cars.
Kathi provides another update on the short-form video content she’s been testing on the Hanaeleh horse rescue page. It’s still getting massive reach but do you actually want that?
In the music segment:
Pet Shop Boys “West End Girls” https://www.youtube.com/watch?v=p3j2NYZ8FKs
The Taylor Hawkins tribute concert in LA. We’re still going through it but this is a stand out:
Foo Fighters, Joan Jett and Travis Barker https://www.youtube.com/watch?v=XsXdcJd9-Z0
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip