Social media is not a broadcast channel. It’s a two-way communication tool, which means you should be listening as much as you’re talking. Kathi and Mike discuss strategies for social listening and why it should be part of your overall marketing process.
But first, Kathi shares another update on her Facebook short-form video testing. She also provides some up-to-the-minute insights on the state of Facebook ads. Hint: it’s not pretty.
In our music segment: Oct 19th is International Ska Day!
The Specials: https://en.wikipedia.org/wiki/The_Specials_(album)
Videos of great Specials songs: HERE
Madness: One Step Beyond https://en.wikipedia.org/wiki/One_Step_Beyond…
Videos of Madness songs: HERE
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Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip