The First Pencil

Google Analytics 4: Resist the Scare Tactics

November 03, 2022 Kathi Kruse and Mike theCarGuy Correra Season 1 Episode 49
The First Pencil
Google Analytics 4: Resist the Scare Tactics
Show Notes

Our guest today is Mike Fitzpatrick, Founder of SmartTarget. Kathi and Mike have known Mike F. for over a decade. We all came from the car biz and found ourselves in the scary vendor world all at the same time. 

And speaking of scary (it was Halloween just a few days ago), Google Analytics 4 has launched and we’d like to calm your fears. Mike F. is our Google Yoda and he explains what GA4 is all about and how you can create reporting in Google Data Studio that will completely transform your digital marketing ROI (Return on Investment).

BTW, we highly recommend Mike’s SmartTarget solution. He’ll build a Google Data Studio report for you and, with his proprietary inventory ad targeting, fine tune your marketing spend to save money. Find Mike HERE.

In our music segment:
It’s the Rock and Roll Hall of Fame Induction this weekend in Los Angeles. 

Kathi shares two hot documentary tips:
1. Fugitive: The Curious case of Carlos Ghosn HERE on Netflix
2. God Forbid HERE on Hulu

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Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉