Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Google Analytics 4: Resist the Scare Tactics
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Our guest today is Mike Fitzpatrick, Founder of SmartTarget. Kathi and Mike have known Mike F. for over a decade. We all came from the car biz and found ourselves in the scary vendor world all at the same time.
And speaking of scary (it was Halloween just a few days ago), Google Analytics 4 has launched and we’d like to calm your fears. Mike F. is our Google Yoda and he explains what GA4 is all about and how you can create reporting in Google Data Studio that will completely transform your digital marketing ROI (Return on Investment).
BTW, we highly recommend Mike’s SmartTarget solution. He’ll build a Google Data Studio report for you and, with his proprietary inventory ad targeting, fine tune your marketing spend to save money. Find Mike HERE.
In our music segment:
It’s the Rock and Roll Hall of Fame Induction this weekend in Los Angeles.
Kathi shares two hot documentary tips:
1. Fugitive: The Curious case of Carlos Ghosn HERE on Netflix
2. God Forbid HERE on Hulu
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip