The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
What is "Modern Retail?"
Those of us in the car biz, who’ve worked ding to dong, helping the public buy the vehicle of their dreams, can be a tad cynical. Retail can do that to you, but it’s not something we try to be, and it happens over time through experiences.
What is “Modern Retail?” This is a term we’ve heard lately that defies logic. It’s a great word - Modern - but it seems more like a marketing term. We’re really interested in what it truly means for the customer.
In our music segment:
Everything But the Girl Instagram Post: HERE
Everything But the Girl: Take Me video HERE
Beastie Boys Story (documentary): HERE
Are you in the car business? Do you work at a dealership? We'd love to have you on the show!
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip