The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
A Brand Is Not Just a Logo
Did you know that Google has renamed Data Studio? (wait till you hear what they changed it to!). This on the heels of sunsetting our beloved GMB app and changing the oft-loved name - Google My Business - to Google Business Profiles. Kathi and Mike talk about the value in brands that we love and what happens when they change.
PS: Remember the Ford Taurus?
In our music segment:
Snippet of Howard Stern interview with Bruce Springsteen: HERE
Tears for Fears “Shout” HERE
Clip from “Real Genius” movie HERE
Get in touch with us!
If you're a car person (worked in dealerships like us) we want to hear from you.
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip