The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Are You Building a Community or an Audience?
We’ve all seen them. “Influencers” who have lots of followers, likes and comments on social media. Some do “live videos,” look super successful but in truth, only a small fraction of influencers actually earn a living. If you’re in car sales, or any sales really, it’s easy to get caught up in the hype. But at the end of the day, what exactly do you have except a lot of noise?
In this week’s episode, we compare the value of building a community around yourself vs the instant gratification of attracting an audience. Which one will bring you more income? Which one will be an asset you own?
And speaking of community, here’s a Facebook LINK to Lou Dillon being a goofball. If you’re not on Facebook, here’s the post on Twitter.
Hanaeleh’s (where Kathi is involved with rescuing horses) Winter Hay Fundraiser is ON and even a small amount helps us reach our goal. Every dollar donated goes to the horses (all humans are volunteers).
Click HERE to donate using PayPal or debit/credit card: https://bit.ly/HanaelehHayFundraiser
About Hanaeleh: Hanaeleh is a 501(c)(3) (Tax ID 20-3255341) non-profit horse rescue operating in Southern California since 2004. We’re a Verified Rescue with Global Federation of Animal Sanctuaries and Platinum-Star rated on Guidestar.
We rescue all breeds and ages of horses, and after we rehabilitate them, we work to find them new loving homes. When horses are not adoptable due to severe neglect or abuse, we provide sanctuary for them to live out their days knowing they’ll always be loved and cared for.
We conduct three fundraisers each year - Winter, Spring and Summer - which are our MAIN FUNDING SOURCE to keep the rescue financially healthy...and to keep us saving more horses.
Get in touch with us!
If you're a car person (worked in dealerships like us) we want to hear from you.
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 HERE