The First Pencil

New Year, New [Old] Social Media?

January 05, 2023 Kathi Kruse and Mike theCarGuy Correra Season 2 Episode 6
The First Pencil
New Year, New [Old] Social Media?
Show Notes

It’s a new year, and it’s a good time to review your social media strategy. 

  • What do you want out of social media?
  • Do you have the resources to get there?

There are a thousand different ways you can use social media and we talk about taking a multi-pronged approach. Hiring a social media manager is the first step and then supplement their efforts with ads, training and content created by employees. 

Kathi shares her insights from running the Hanaeleh Horse Rescue community and how those tactics can be emulated by dealership social media managers.

Key takeaway: Get people excited about your product and in doing business with you. They already know they can buy so help them choose to buy from you.

In our music segment:

We’ve been listening to Ska. 2 Tone Records was the leader: The Specials, The Selecter, Madness, The Beat and more.

Here’s a crazy vid of The Specials on a Belgian TV show in 1979:  HERE

Here’s the video Kathi mentions of Emerson Lake and Palmer at California Jam in 1974: HERE

If you're a car person (worked in dealerships like us) we want to hear from you.



Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 HERE