The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
AI and the Car Business
First, we discuss a little bit about how the car business stereotype is still alive and well. Both Mike and I have spent our careers fighting the stereotype and we think it’s time to fix it.
Then we cover ChatGPT and how we might be using AI today and in the future of the car business.
ChatGPT is an AI chatbot system that OpenAI released in November to show off and test what a very large, powerful AI system can accomplish. You can ask it countless questions and often will get an answer that's useful.
For an account with OpenAI, you can sign up HERE
If you just want ChatGPT, sign up HERE
Jon Loomer’s blog post about using ChatGPT for Facebook ads copy: HERE
Power Hitter’s Club: HERE
Listen to the HardFork podcast: HERE
If you're a car person (worked in dealerships like us) we want to hear from you.
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 HERE