The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
How to Make Automotive Social Media Fun!
Great content that people are interested in doesn’t have to be a chore. Social media is supposed to be fun (and profitable) but when you’re stressed and at a loss for what to post, it’s anything but fun. Implementing even a rudimentary strategy for social media content will greatly increase your chance of success.
Kathi and Mike discuss some of the techniques they’ve used (and still use!) that can help you not have that sinking feeling of “What the heck am I going to post on social media?”
In our music segment: It’s Women’s History Month and yesterday was International Women’s Day, so we share about some of our favorite female singers.
Here’s the video of Alison Moyet (from Yaz/Yazoo) singing “Only You” at the Burberry show in 2016. #chills
Podcasts Kathi mentioned:
If you're a car person (worked in dealerships like us) we want to hear from you.
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 HERE