The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Telling Stories on Social is Still Your Secret Weapon
Social media is changing dramatically and keeping up requires a focused effort. Kathi and Mike share examples of how stories differentiate you from all the online noise.
In our music segment:
Today (5/18/23) is the anniversary of Ian Curtis’ death. Ian was the lead singer and founder of Joy Division, a band from Manchester, England in 1976. The group consisted of vocalist, guitarist and lyricist Ian Curtis, lead guitarist/keyboardist Bernard Sumner, bassist Peter Hook and drummer Stephen Morris. Sumner and Hook formed the band after attending a June 1976 Sex Pistols concert.
If you're a car person (worked/working in dealerships like us) we want to hear from you. Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com