Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Summer Camp Recap + More w/Kelly Wilson
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Kathi and Mike welcome our friend, Kelly Wilson, who’s not only a top-notch dealership Marketing Manager and Internet Manager, but an awesome, high-producing Finance Manager. Kelly gives us a “boots on the ground” recap of the Dealer Knows Summer Camp.
We also talk about overcoming adversity, something that Kelly knows “a little bit” about. She’s a powerhouse of knowledge and enthusiasm.
Highlights:
- Do one thing.
- Simple marketing tactics that sell more cars.
- Employees want to feel valued, customers want to feel valued. With a tight labor market, certain practices are required.
- #AutoFam — Bill Playford, Jessica Ruth, Joe Webb, Gary May, Ryan Leslie, Renee Stuart, Brent Wees, Hunter Swift, and Dara Koenig - so much love and support!
Kelly is looking for her next opportunity. You can reach her on all the socials or her website: https://kellysuewilson.com/
Email her here: i.am.kelly.wilson@gmail.com
If you're a car person (worked/working in dealerships like us) we want to hear from you. Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com