The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Old Habits Die Hard in the Car Business
This week, we dive into some real-time stories of customer experience at dealerships. Both of us have noticed a deterioration of general behavior within the interactions between dealership personnel and customers and we’re a little worried about where we go from here.
Takeaway: Be truthful with the customer.
Music:
- On SNL: Elvis Costello and the Beastie Boys -Radio,Radio
- Foo Fighters in Sept at Dana Point $825. Glad I got to see them when it didn’t cost so much!
- We’re sad to hear Mike Ness (Social Distortion) has throat cancer.
If you're a car person (worked/working in dealerships like us) we want to hear from you. Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com