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Kathi and Mike believe delivering the very best customer experience is crucial to dealership profitability. When it comes to selling cars, not all customers are created equal. Some approach the dealership with a lack of trust and the expectation of an adversarial buying experience. Sometimes, people are just shady, which happens in any business that deals with the public. We share our insights on how to mitigate issues with tricky customers.
Kathi shares her latest update on the Facebook/Meta ads experience. It ain’t good.
In our music segment:
Belinda Carlyle’s birthday
Anniversary of New Order’s album Substance
Kathi’s hot movie tips:
The YouTube Effect (documentary)
Mark Cavendish: Never Enough (documentary on Netflix)
If you're a car person (worked/working in dealerships like us) we want to hear from you.
Got a question (or two or three)? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com