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This week, Kathi and Mike share insights on Rand Fishkin’s SparkToro’s website traffic sources study. Some surprises, great data.
Then we talk about the valuable company assets known as social media business pages. It’s no longer simple or easy to retrieve them if you don’t have login credentials so we share our best practices for how to never find yourself in that position.
Weekend social media for good: Rand Fishkin’s wife, Geraldine DeRuiter is a James Beard award-winning blogger and author. Last Friday, she posted on Threads that her new book was given a terribly negative (even personal!) review by a New York Times critic. Then, over the weekend, something magical happened. It’s a fantastic example of how social media is still great for coming together to support someone and turn a bad review into a bestseller.
Geraldine on Threads (if you’d like to see how it all unfolded):
Geraldine’s book: If You Can’t Take the Heat (Kathi ordered it and her blog and first book are amazing)
Geraldine’s blog: The Everywhereist
Music:
The Jam’s last album “The Gift” released March 12, 1982: A Town Called Malice
March 1985: The first full album from a fav of Mike’s, The Sisters of Mercy was released.
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com