The First Pencil

How To Welcome Female Customers Into the Service Department

Kathi Kruse and Mike theCarGuy Correra Season 3 Episode 8

👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈


Why women dislike service departments = Failure to meet their needs


The National Institute for Automotive Service Excellence states that women represent between 65% and 80% of automotive service customers. This means the female customer experience is directly related to service department revenue.


Kathi and Mike  the subscribe to the philosophy of awesome car dealer, Carl Sewell: “Treat every customer as if they are a guest in your home.”


We talk about the ways to make female customers feel good about coming into the store for service. With the data from the latest JD Power survey showing that customers are more and more turning to the large chains for quick maintenance needs, it’s never been a better time to introduce initiatives in the workplace to welcome female customers back.


5-Step Plan to Welcome Female Customers Into the Service Department


Music segment:

It’s Ian Astbury’s (from The Cult) birthday

The Clash: Combat Rock Album

Documentaries: 

Rather

TLC Forever


👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈


Got a question? Email either of us!


Kathi: kathi@krusecontrolinc.com

Mike: mikethecarguy@outlook.com