From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing

The First Pencil

Jul 23, 2024 Season 3 Episode 15

Kathi Kruse and Mike theCarGuy Correra

We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun.
Discussing fake followers and reviews: Fact - It’s always a bad idea.
Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digital marketing methods. The way we've done digital marketing for 25 years is dying.
“In 7 minutes, I'm gonna try to show the future of what's working and why, combining 4 presentations I've been giving on stages the last few years into one comprehensive idea.”
Exploring the future of what's working and why, with a comprehensive look at digital marketing's transformation.
Finally, we discuss the resilience of email marketing amidst digital changes and its continued efficacy in reaching customers.

Got a question? Email either of us!

We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun.
Discussing fake followers and reviews: Fact - It’s always a bad idea.
Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digital marketing methods. The way we've done digital marketing for 25 years is dying.
“In 7 minutes, I'm gonna try to show the future of what's working and why, combining 4 presentations I've been giving on stages the last few years into one comprehensive idea.”
Exploring the future of what's working and why, with a comprehensive look at digital marketing's transformation.
Finally, we discuss the resilience of email marketing amidst digital changes and its continued efficacy in reaching customers.

Got a question? Email either of us!

The First Pencil