Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 27: Using Video to Educate, Empower and Entertain
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
We’ve talked a lot about video use in so many different ways to sell cars. This week, Kathi and Mike welcome Michael Sampson. He’s Director of Sales at MinMax video enablement app for making branded videos.
As automotive retail continues to shift, driven by customer shopping and buying preferences, video is a way to stand out. We explore interesting ideas, tactics and processes that will help your store beat the competition.
In our music segment:
Watch The Style Council “Walls Come Tumbling Down” at LiveAid: HERE
Watch the documentary “Industrial Accident: The Story of WaxTrax! Records: HERE
Michael Sampson’s contact info:
Email: michael@minmax.co
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip