The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 37: Which is Better: Being Famous or Building a Community?
There seems to be a lot of “auto influencers” on social media right now. While getting attention is good, you always want to gain the right attention.
Kathi and Mike discuss the state of online automotive celebrities and what a regular car person can do to make a name for themselves, often with a small network, that blows “celebrity” out of the water.
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip
Don’t forget to checkout Kathi’s new online course “Social Media for Car Sales Masterclass.” Learn more about it HERE. Use the promo code VIP20 to get 20% off.