The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 38: Marketing Budget Concerns During Downturns
According to a new Manheim Index report, used car market prices are down 3.6% in just the first half of August. New car inventory is still scarce and Jack Hollis, head of sales for Toyota Motor North America, says dealership inventory levels won't be able to grow at all until perhaps the third quarter of 2023, and are unlikely to ever return to their pre-pandemic levels.
What do you do with marketing and advertising during this tumultuous time?
Kathi and Mike share their insights on this question. We have always advocated being open to new tactics - there is a whole world out there waiting to hear from you and your employees.
We also share a special social strategy that is turning this mom and pop business into a major player with Pinterest, Google Business Profile and Twitter!
Check out the James Garner doc The Racing Scene HERE
In our music segment, we each tell a story of ONE of our memorable experiences at The Roxy (on Sunset here in So Cal).
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip
Don’t forget to checkout Kathi’s new online course “Social Media for Car Sales Masterclass.” Learn more about it HERE. Use the promo code VIP20 to get 20% off.