The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 39: Facebook Video Results from a Real Time Test
A few weeks ago in their earnings call, Facebook/Meta announced that they were changing the newsfeed to show about 30% more “discoverable” content. That means ads and content from people/pages you don’t already follow.
They also mentioned that video content will be given higher preference in the newsfeed. That got Kathi thinking about how to test it...and we have some results.
In this week’s episode, we share the results so far and discuss tips about video content, especially for car salespeople.
Music segment:
We talk about bands that broke up too soon.
Here’s the funniest SNL skit on Synchronized Swimming (and Thompson Twins are the musical guest!) https://archive.org/details/saturday-night-live-s-10-e-01-the-thompson-twins
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip