The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 40: Humor is Not For Amateurs
There was a certain dealership-produced viral video this week that showed the exact reason why, if you don’t know how to be funny, don’t try to be.
Kathi wrote about this debacle on her blog and there’s a link to the video in her post. Check it out HERE.
Earlier in the episode, Kathi and Mike discuss online reviews and why it's important to not just ask for them, but give them too!
Then, we get an update on an experiment that began a few weeks ago. Kathi’s began adding more video to the content mix on the Hanaeleh Facebook page. It continues to surprise.
In the music segment:
Seems like everything old is new again.
Dead Kennedys: California Uber Alles
Heaven 17: Fascist Groove Thang
Dead Kennedys: Nazi Punks Fuck Off
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip