Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
Episode 43: You Can’t Expect What You Don’t Inspect
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Are you outsourcing your social media? You’ll want to listen to Kathi and Mike spell out the pitfalls (yikes!) when you don’t pay close attention to what’s being posted in your name. We’ll also share some best practices so you don’t find yourself in the middle of a social media crisis.
Kathi provides another data/insights update on her Facebook page video content test. If you’re a creator or a business that’s been on Facebook for a while, short form video may be a good addition to your content strategy.
Link to the Twitter conversation we mention that started our rant on social media providers: HERE
Link to the social media managers category on Kathi’s blog: HERE
In our music segment:
White Stripes from the Basement https://www.youtube.com/watch?v=l5wkTdVjE1s
Seven Nation Army in Glastonbury https://www.youtube.com/watch?v=3ehxW9MKRH0
Heaven 17 tour dates: https://www.ticketmaster.com/heaven-17-tickets/artist/735261
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip