The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 44: What Exactly is Automotive Social Selling?
This week, Kathi and Mike discuss what automotive social selling really is (hint: it’s not what some “auto influencers” are claiming). Using social media to establish yourself as an expert is key and you do this by building rapport with your followers. We’ll share some tactics we use to help you carve out your own network and sell more cars.
Kathi provides another update on the short-form video content she’s been testing on the Hanaeleh horse rescue page. It’s still getting massive reach but do you actually want that?
In the music segment:
Pet Shop Boys “West End Girls” https://www.youtube.com/watch?v=p3j2NYZ8FKs
The Taylor Hawkins tribute concert in LA. We’re still going through it but this is a stand out:
Foo Fighters, Joan Jett and Travis Barker https://www.youtube.com/watch?v=XsXdcJd9-Z0
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip