The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 47: Are You Listening to Your Social Community?
Social media is not a broadcast channel. It’s a two-way communication tool, which means you should be listening as much as you’re talking. Kathi and Mike discuss strategies for social listening and why it should be part of your overall marketing process.
But first, Kathi shares another update on her Facebook short-form video testing. She also provides some up-to-the-minute insights on the state of Facebook ads. Hint: it’s not pretty.
In our music segment: Oct 19th is International Ska Day!
The Specials: https://en.wikipedia.org/wiki/The_Specials_(album)
Videos of great Specials songs: HERE
Madness: One Step Beyond https://en.wikipedia.org/wiki/One_Step_Beyond…
Videos of Madness songs: HERE
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip