The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Episode 48: Google and Facebook Disappoint…Again.
This week, Mike shares the very disturbing update to Google Business Profile management that makes it even harder to manage multiple accounts. Oh, and where did the uber-important Photos metric go?
Kathi gives a short synopsis of Facebook’s Q3 earnings and the resulting 25% one-day drop in their stock price (which is a good indicator of how the world views Facebook’s future).
Kathi also shares the pitfalls of posting short-form video (a continuing story on her testing and results). Hint: you don’t want to miss this if you care about your content and where it’s ending up.
In our music segment:
Great documentary series: Wahl Street (HBO series) HERE
Get in touch with us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip