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The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
New Year, New [Old] Social Media?
It’s a new year, and it’s a good time to review your social media strategy.
- What do you want out of social media?
- Do you have the resources to get there?
There are a thousand different ways you can use social media and we talk about taking a multi-pronged approach. Hiring a social media manager is the first step and then supplement their efforts with ads, training and content created by employees.
Kathi shares her insights from running the Hanaeleh Horse Rescue community and how those tactics can be emulated by dealership social media managers.
Key takeaway: Get people excited about your product and in doing business with you. They already know they can buy so help them choose to buy from you.
In our music segment:
We’ve been listening to Ska. 2 Tone Records was the leader: The Specials, The Selecter, Madness, The Beat and more.
Here’s a crazy vid of The Specials on a Belgian TV show in 1979: HERE
Here’s the video Kathi mentions of Emerson Lake and Palmer at California Jam in 1974: HERE
If you're a car person (worked in dealerships like us) we want to hear from you.
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 HERE