The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Using Social Media to Buy Cars
We are so happy to have Justin Osburn on the show this week. Justin is a leader in our industry for many reasons and when you listen, you’ll see why.
Franchise or independent retailer, finding cars to sell is an art. Introducing BDC (Business Development Center) tactics can improve your success substantially and we talk with Justin about how to change and adapt to a new process that leverages our relationships online and offline.
Justin is also the founder of SmartGroups, 20 Groups Reimagined, which excites us because we’ve spent many years in 20 Groups and also speaking at them. A refresh of the concept just might get more dealers to join and get engaged!
In our music segment:
RIP the great Burt Bacharach
Mr Bacharach was a good friend and huge collaborator with Elvis Costello and here’s an example:
Austin Powers: “Ladies and gentlemen, Mr. Burt Bacharach and Mr. Elvis Costello”
Justin's Bio:
Justin M. Osburn is founder and CEO of Automotive Reinsurance Concepts and
SmartGroups™: 20 Groups Reimagined. He’s a dealer educator and industry
speaker, and a self-described student of the auto industry. In addition to roles as a sales professional, F&I manager, general manager, chief operating officer and dealership owner, Justin served as retail 20 Groups moderator and consultant for the National Independent Automobile Dealers Association and was lead instructor for NIADA’s Certified Master Dealer course.
Justin is an Army veteran, a published author and a graduate of the Disney Executive Leadership Institute. He has served in local government as a city councilman and mayor pro-tem of Butler, Mo., and holds a patent for a door barricade used by schools to provide safe lockdown rooms for students and teachers.
Get in touch with Justin:
SmartGroups: smart20groups.com
Automotive Reinsurance Concepts: https://arcdealers.com/
Independent Dealer University: https://idutuskers.com/
If you're a car person (worked in dealerships like us) we want to hear from you…and maybe have you on the show!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com