The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Conferences, amirite? w/Bill Playford
Kathi and Mike welcome back our friend, Bill Playford from Dealer Knows. We got to talking a few weeks ago about the sad state of automotive conferences and Bill is here to share some exciting news. Bill and his partner Joe Webb have been working hard to deliver a very different alternative that will likely change your mind about what a conference can be.
One of the many outstanding attributes in the Dealer Knows Summer Camp is that 10% of ticket sales is being donated to Autism Awareness orgs.
We also discuss the unfolding trend of selling cars to customers with negative equity. Negative equity is when you owe more on your trade-in than it’s worth, which is nothing new to car sales but this time ‘round, the numbers are and will continue to be much higher.
We discovered that Bill is our first 2nd-time guest! You can reach Bill here.
Check out the Something Was Wrong podcast Kathi was mentioning.
Check out the The Show: California Love documentary here.
Today is the anniversary of the Style Council’s first album: Cafe Bleu. Paul Weller is a freaking genius and as Kathi states on the pod, one can like The Jam AND The Style Council without any reservation whatsoever. Here’s Kathi’s fave song on that album.
If you're a car person (worked/working in dealerships like us) we want to hear from you.
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
Want to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 HERE