The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Oh Facebook, Why?
Have you been running any Facebook ads lately? Kathi shares her latest go-round with Facebook “Meta” ads (this time for Hanaeleh, the non-profit horse rescue she’s involved with), and you’ll want to hear the results because when you spend your hard-earned money to advertise, you should be able to know where your budget is going.
Then, Mike talks about a profit potential in Fixed Ops that’s been around for years and is currently being somewhat ignored. Lots of opportunities now that customers are keeping their cars 12.5 years on average.
In our music segment:
One of the greatest bands to walk the earth: X. Their first album, Los Angeles, has an anniversary and it was part of both our young lives. Check out a snippet here.
It’s also the anniversary of the US2 Festival, presented by Steve Wozniak, and it’s Mike’s all time fave. Here’s a cool video of the first day “New Wave Day.”
What can we say about the Rock and Roll Hall of Fame Inductees except, Joy Division/New Order and The White Stripes were robbed. Simple as that.
If you're a car person (worked/working in dealerships like us) we want to hear from you. Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com