The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Thriving in an Era of Rapid Change
Car dealers are bombarded by truckloads of vendors who each promise the world, and this is never more true than in the digital marketing and advertising space. Dealership personnel don’t have time to become digital experts so they depend on their vendors. But that dependency is only beneficial when there is trust built between the store and the vendor.
Changes are happening quickly and this brings challenges for the “bigger” digital marketing vendors. “Bigger” is not better when your vendor isn’t nimble enough to prepare and implement changes quickly.
Next, we talk about shady sales tactics that we thought were mostly gone, but are not.
In our music segment:
RIP Tina Turner
RIP Andy Rourke
Happy Birthday to The Modfather, Mr Paul Weller.
If you're a car person (worked/working in dealerships like us) we want to hear from you. Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com