The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
ABC: Always Be Connecting
Throughout this podcast, Kathi and Mike have shared techniques and tips on how to make social media effective throughout the entire sales process. It works well in building a pipeline, nurturing leads, giving and getting referrals and achieving sales goals.
The more things change, the more they remain the same. You can’t close the sale without connecting first.
Valuable content (that customers need and appreciate) is still at the forefront of getting noticed online. Kathi and Mike share why content is still so important and illustrate that fact with an awesome real-time example.
In our music segment:
RIP Sinead O’Connor. Sinead sang at Shane MacGowan's 60th birthday party in 2018. This comment on the video says it all: "She sings from the inside, and never cheats a single note. Her spirit transcends all that is common, small, and mean." It gives you the chills!
A Classical composer experiences Emerson, Lake and Palmer for the first time.
The Rob Squad reacts to ELP Karn Evil 9 Pt 2
Here’s JayveeTV getting emotional about The Seekers and their harmonizing. (It’s so nice to see!)
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If you're a car person (worked/working in dealerships like us) we want to hear from you.
Got a question (or two or three)? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com