The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
When Shady Comes to Shop: Dealing with Tricky Customers
👉Sign up for Kathi’s newsletter here👈
Kathi and Mike believe delivering the very best customer experience is crucial to dealership profitability. When it comes to selling cars, not all customers are created equal. Some approach the dealership with a lack of trust and the expectation of an adversarial buying experience. Sometimes, people are just shady, which happens in any business that deals with the public. We share our insights on how to mitigate issues with tricky customers.
Kathi shares her latest update on the Facebook/Meta ads experience. It ain’t good.
In our music segment:
Belinda Carlyle’s birthday
Anniversary of New Order’s album Substance
Kathi’s hot movie tips:
The YouTube Effect (documentary)
Mark Cavendish: Never Enough (documentary on Netflix)
If you're a car person (worked/working in dealerships like us) we want to hear from you.
Got a question (or two or three)? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com