The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Have We Lost All Focus on Customer Delight in Automotive?
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For some reason, Kathi and Mike have both been witnessing a lot of disturbing customer treatment lately. This week, we share a few stories and then discuss how that’s a losing proposition in today’s retail environment.
Then, we discuss why it’s important to have a written social media policy and some training to mitigate online crisis management.
And finally, Google Business Profiles are giving users another way to connect with their customers.
Music segment:
Midnight Special: Rick Derringer and Edgar Winter Group
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Got a question? Email either (or both) of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com