The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Buried in Your Trade, And You’re To Blame 🎵
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Beyond the obvious homage to Bon Jovi in this episode's title - in honor of the new Bon Jovi documentary - Kathi and Mike discuss the fallout/repercussions of the last 3-4 years of dealer markups. Of course the market often required markups due to supply chain issues and low inventory, but what comes next is that customers who want to get into a new car are finding themselves buried in their trade. Are there any solutions for these customers now? What effect will this have on new car sales? Let’s get into it.
Go check out the documentary on Hulu and let us know what you think? (Kathi gives it two thumbs up)
Music segment:
Joy Division: Love Will Tear Us Apart
White Stripes on SNL: Dead Leaves on the Dirty Ground
Desert Sharks: Deeper
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com