The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
How To Welcome Female Customers Into the Service Department
👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈
Why women dislike service departments = Failure to meet their needs
The National Institute for Automotive Service Excellence states that women represent between 65% and 80% of automotive service customers. This means the female customer experience is directly related to service department revenue.
Kathi and Mike the subscribe to the philosophy of awesome car dealer, Carl Sewell: “Treat every customer as if they are a guest in your home.”
We talk about the ways to make female customers feel good about coming into the store for service. With the data from the latest JD Power survey showing that customers are more and more turning to the large chains for quick maintenance needs, it’s never been a better time to introduce initiatives in the workplace to welcome female customers back.
5-Step Plan to Welcome Female Customers Into the Service Department
Music segment:
It’s Ian Astbury’s (from The Cult) birthday
The Clash: Combat Rock Album
Documentaries:
Rather
TLC Forever
👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈
Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com