Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
The CDK Fallout and Who It’s Falling On
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
👉Get Kathi’s ebook: “A Beginner’s Guide to AI for Automotive Retail 👈
This week, Kathi and Mike cover:
- The CDK fallout and who it’s falling on: updates on what’s happening in real time with the real people on the front lines
- Zero-Click Search: what it is and what it really means for anyone who isn’t a big brand.
- Google Business Profiles - are they still relevant?
Here’s a link to the SparkToro Zero Click Report. For every 1,000 searches, 360 go to the open web (ie: yours and other websites)
Music:
Romeo Void “Never Say Never”
Here’s a recent interview with Debora Iyall of Romeo Void
Watch Raton 3 - Debora’s new band
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com