Are Leads and Sales the Only Metrics? Artwork

The First Pencil

Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"

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The First Pencil

Are Leads and Sales the Only Metrics?

July 09, 2024 • Kathi Kruse and Mike theCarGuy Correra • Season 3 • Episode 13

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Kathi and Mike talk about the micro-actions we take everyday on social and other platforms that provide value to others. Dealers tend to only care about leads and sales, which are uber important, but there are other metrics in mix that can guide where we spend our resources.

Also, we are in the midst of an AI bubble. When will it burst? Who will be left without a clear path to utilizing the best parts of it?

Here’s the Podcast we reference in the discussion:

“The AI Bubble is Bursting w/ Ed Zitron” Factually Podcast with Adam Conover

Music:

Blondie Apollo Theatre "Dreaming" 1979

Australian 60 Minutes Interview - Deborah Harry & Chris Stein 2010

Alison Moyet’s (lead singer of Yaz in the 80s) new song - Such Small Ale (Radio 2 Piano Room)

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Got a question? Email either of us!

Kathi: kathi@krusecontrolinc.com

Mike: mikethecarguy@outlook.com