Beyond The First Pencil
Beyond The First Pencil is where dealership operations meet financial reality.
Hosted by Kathi Kruse, of Kruse Control and Automotive CFO-To-Go™, this podcast is for dealers, OEMs, GMs, and controllers who want more than surface-level advice. You’ll get straight talk on financial statements, internal controls, cash flow, and the operational gaps that quietly erode profit.
From gross to net, from process to profit, each episode delivers real-world insights on how dealerships actually make money… and where they lose it.
Because selling cars is one thing. Keeping the profit is another.
Beyond The First Pencil
When Google Search Fails, What Do We Do?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
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Kathi and Mike share our insights on the latest of several disappointing changes to the Google Business Profile platform. Google Places > Google Maps > Google Local > Google My Business > Google has failed us all.
Google has a new core update coming in a “couple of weeks.” Let’s hope it corrects the myriad of issues created by the last two.
Then, we rant a little about Google search results, what’s causing the severe downturn in traffic to small business websites that produce high-quality content, what some are doing about it (hint: there’s not much to do except rant).
And finally, we laugh about the quality of AI images.
Link to Ed Zitron’s podcast: Better Offline
Link to Adam Conover’s podcast: Factually
Music:
Stewart Copeland’s birthday
Oingo Boingo live at The Ritz NYC 1985
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com