The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
When Google Search Fails, What Do We Do?
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Kathi and Mike share our insights on the latest of several disappointing changes to the Google Business Profile platform. Google Places > Google Maps > Google Local > Google My Business > Google has failed us all.
Google has a new core update coming in a “couple of weeks.” Let’s hope it corrects the myriad of issues created by the last two.
Then, we rant a little about Google search results, what’s causing the severe downturn in traffic to small business websites that produce high-quality content, what some are doing about it (hint: there’s not much to do except rant).
And finally, we laugh about the quality of AI images.
Link to Ed Zitron’s podcast: Better Offline
Link to Adam Conover’s podcast: Factually
Music:
Stewart Copeland’s birthday
Oingo Boingo live at The Ritz NYC 1985
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com