The First Pencil
Kathi Kruse and Mike The Car Guy Correra are best friends, with many many years of retail experience in the car biz. "We decided to get together and talk about the things that are important to us in the auto industry, and hope you’ll come along for the ride. We’ll cover auto industry stuff, dealership profitability, and digital platforms, all with a dose of humor and our love for 80s/90s music. Join us!"
The First Pencil
Are Dealers Wasting Time on TikTok While Sales Suffer?
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Do short skirts equal leads?
Does hiring actors to pretend they’re employees send the right message to car buyers?
Does anyone else think this trend is not worthwhile? (ie: Does it pencil??)
Kathi and Mike discuss the poorly-conceived trend of dealers posting on TikTok and Instagram going for “viral” clicks (while likely not considering important business metrics that are always crucial to any marketing campaign).
Tim Bartz “The Ford Video Guy” does it right. We’ve said it before and we’ll keep saying it. Tim simply provides quality information for car shoppers that translates to sales.
Dealer Marketing Magazine has reinvented itself and the first issue includes Kathi’s insights for beginners who want to use AI for marketing.
Music segment:
Olympics: French metal! Gojira (please excuse the nonsense commentary spoken over their performance)
Elvis Costello, My Aim Is True
Song: Red Shoes
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com